Building a marketing department, ...

Building a marketing department, and successful marketing campaigns with Meghan McCorkell

Library Marketing for Library Marketers by Katie Rothley

Episode notes

In this episode, I welcome Meghan McCorkell to the podcast. She is the Chief of Marketing Communications and Strategy at the Enoch Pratt Free Library, a large library system in Baltimore. She has extensive professional experience in Journalism and storytelling, has won multiple John Cotton Dana Awards, and discusses the many events she and her team have run successful campaigns for! Meghan finds inspiration from other libraries rather than books, which I totally relate to. Thank you Meghan!

Curious about the JOhn Cotton Dana Awards? Check out the requirements for submission on EBSCO's website here: https://www.ebsco.com/about/scholarship-awards/john-cotton-dana

There is still time to register for the upcoming Library M ... 

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Keywords
marketinglibrary marketinglibrary systemtarget marketingpromotionspublic librariesstorytelling