TODAY'S SHOW: When we launch something as business owners, we often think (sometimes misguidedly) that if we are excited about our offer, product, or service… everyone else will be.

In reality, this may not be true. And before we get overly enthused with our next “grand idea that will 100% take off” ( be it a start up idea, new revenue stream in an existing business, or new culture roll out in the company ) we want to cross check our billion dollar idea with the REALITY of the market.

In this episode, we shed light on the smart way to test your next grand idea with three key groups:

• 1) YOU. As the founder, business owner, or leader of course your idea and creation matters. You have a unique perspective that no one else would have, and this is something you shouldn’t discount.
• 2) The Broader Market: Tal ...