Natural Fragrance, Scent Stories ...

Natural Fragrance, Scent Stories & Sustainable Luxury with Beckielou Brown

Let's Get Ugly by Trishna and Disha Daswaney
S5 · E7
Jun 26, 2026
39:15

Episode notes

Join Trishna and Disha in the studio for an interview with Beckielou Brown, co-founder of Altra, the London fragrance brand redefining modern perfumery through 100% natural botanicals. Beckielou opens up about why she chose to create perfume without synthetics, how every fragrance begins with a story, and the fascinating creative process behind developing scents that evoke emotion and memory. The girls get into the future of natural fragrance, sustainable luxury, and why Altra's farm-to-fragrance approach is changing the way we think about perfume. Beautifully crafted, incredibly thoughtful and full of insider fragrance knowledge, this episode will make you see scent in a completely new way. Enjoy!

Want more? Check out our special video edition of the episode at https://www.youtube.com/@letsgetugly

–

Instagram I https://www.instagram.com/lets.get.ugly/

YouTube I https://www.youtube.com/@letsgetugly

TikTok I https://www.tiktok.com/@letsgetugly?_t=8qbIJ4QlwFk&_r=1

Website I https://www.letsgetuglypod.com/

Email I partnerships@letsgetuglypod.com

–

Hair Stylist: Yezi Yun

Keywords

beauty trends
authenticity in PR
beauty advice
beauty branding
beauty business
beauty entrepreneurship
sculptural art
artist residency experience
art residency
fragrance