Leadership Could Change from Memory Stocks to Value Stocks
AI
Let's Be Frank by Brian Frank
S1 · E5
Jun 27, 2026
05:55
Episode notes
The week ending June 27, 2026 had a tug-of-war between momentum stocks and value stocks. Brian thinks this is a topping process and the market is searching for new leaders. This leadership could come from value.
What worked: Consumer Staples like Hershey (HSY), JM Smucker (SJM), and Edgewell Personal Care (EPC).
What didn't work: Celsius Holdings (CELH).
On the Hunting Trail: Alcohol companies are looking interesting, but investors should beware of using valuation metrics on businesses under pressure.
Website: www.frankfunds.com
Brian X Account: https://x.com/bfrankvalue
Keywords
value investing
defensive stocks
disciplined investing
low correlation
investing process
consumer staples
micron
hershey
JM Smucker
Celsius Holdings