What if everything you’ve been told about building a clothing brand is wrong?

Anyone can print a T-shirt. Building a brand people actually believe in is a completely different game. Jeff Baustert spent years making little to no money while building Iron & Ink, proving that longevity isn’t built on hype, it’s built on consistency, quality, and refusing to quit.

On this episode of the Let ’R Rip Podcast, Jake Sirokman and Mikey Getz sit down with Jeff Baustert, founder of Iron & Ink Clothing Co. and drummer of Throw The Fight, for a raw conversation about what it really takes to build a successful apparel brand from the ground up.

Jeff shares the real story behind Iron & Ink’s journey, from designing his first shir ...