Deb Koster spent 35 years building Devansoy from a two-person startup in Carroll, Iowa into one of the leading plant-based beverage manufacturers in the country, then had the discipline to hand it off on her own terms. She shares the arc of going from secretary to CEO, what it took to trust her gut on a million dollar equipment purchase with no contract in hand, how she spotted and developed her successor Tyler from his warehouse shift days, and why the hardest part of leaving was not the title but the identity. Equal parts entrepreneurship masterclass and leadership story, this one is for anyone who has ever built something from nothing and wondered what comes next.

#LED301 #LeadershipWithEd #WomenOwnedBusiness #NationalWomensSmallBusinessMonth #Devansoy

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