Episode 26: Anjali Raja Beharelle - Path from academia into entrepreneurship, and how Collabree helps people to make lasting habit changes thanks to behavioral economics
Dr. Anjali Raja Beharelle is the CSO (Chief Science Officer) and one of the founders of collabree.com. Collabree is a Swiss eHealth / digital adherence start-up focusing on improving therapy compliance of chronically ill patients by applying behavioural economics principles. Collabree is helping patients to make lasting behavioral changes and stick to their therapy regimen by combining human engagement with scalable algorithms and using the most relevant gamification factors: fun, friends and feedback. Anjali is responsible for the clinical track and integrating insights from behavioral economics and neuroscience into the app. Before founding Collabree, Anjali worked as a neuroscientist. Her research focused on the neuro(chemical) and behavioral components of decision making between short-term and long-term rewards (e.g. should I have a candy bar or some broccoli) and how to optimize these decisions. We discuss: How behavioral economics can help us to make long-lasting positive habit changes Taking the leap from Academia into the world of startups Why medication adherence is so important Collabree’s mission and future plans Tips for forming habits Show notes: 03:41 -- Intro of Anjali 04:19 -- Why Anjali decided to leave academia and to join a startup 05:38 -- Anjali’s academic research focus and how it links to her role at Collabree 08:55 -- How Anjali joined Collabree / found her co-founders 10:45 -- What is Collabree’s mission and what problem is the startup trying to solve 15:52 -- Development status of Collabree 17:18 -- More info about the Collabree app 17:36 -- Deep dive into scientific results from behavioral economics and how it can help us to form healthier habits 22:15 -- Pricing model of Collabree 24:26 -- Broader focus of Collabree - healthy habits 25:19 -- Deep dive into what habits are and habit formation from a scientific perspective 31:11 -- Practical & actionable tips for forming positive habits 34:49 -- Future plans for Collabree and status of fundraising 37:04 -- Learnings from switching from academia to the world of startups 40:43 -- Anjali’s favorite book 42:43 -- Role model of Anjali 43:35 -- Advice to your younger self 44:28 -- What courage means to Anjali 45:09 -- How to find out more about Collabree Please follow me on Instagram, Twitter, and my Website, where I post new episodes and share resources & tips for anyone interested in entrepreneurship in Europe. If you're enjoying the podcast, the best way to support the show is by leaving a review on Apple Podcast or in your favorite podcast app.