Episode notes
If your market is “everyone,” your strategy will fail. In this episode you’ll build a real market map: segments, needs, willingness to pay, and the triggers that create demand. You’ll learn how to avoid generic personas and instead identify the customers who create your best margin, your best retention, and the least operational pain. Then we link it directly to how you position and what you stop doing.
You will learn:
- How to segment properly (job-to-be-done, value, behaviour—not demographics)
- Demand drivers: what makes people buy now
- The “profit pool” view: where value and margin really sit
- How to detect the “wrong customer” early
- How market mapping guides pricing, product design, and staffing
Outcome / Artifact:
Market Map Sheet (Top 3 segments + demand triggers + exclusion rules)
Keywords
business