Why Authentic Stories Win Over Even the Most Technical Buyers

Leadership in Manufacturing by Sannah Vinding

Episode notes

In this bonus episode of the Leadership in Manufacturing Podcast, host Sannah Vinding reconnects with Jacob Baldwin, Director of Corporate Marketing at UNITED GRINDING North America, to dive deeper into the power of authentic storytelling in manufacturing marketing.

Jacob shares why marketing in manufacturing is uniquely challenging - from long sales cycles and complex buying committees to th ... 

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