Episode notes
Product managers often get blamed for failing products. But the truth is, most product failures happen because the product manager didn't do enough research before making decisions.
In order to make sure your product succeeds, you must first understand the customer. This means understanding what customers really want from your product and why. Once you've done that, you can begin designing a solution that will satisfy these needs.
This is where strategic product management comes in. Strategic product management is the art of knowing what the customer wants before you build anything. It's the difference between building something great and just another mediocre product.
In this episode, we have guest Steve Johnson, Chief Product Office at Product Growth Leaders.
Key Takeaways:
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