Episode notes
Trey Monaco spent 13 years in leadership development and sales training. He knew how to help people. What he didn't know was how to build his own practice — and when he started thinking about it, his mind went straight to the website, the business card, the marketing. Sound familiar?
In this coaching spotlight, Trey shares what shifted in the weeks since he started working with James — how the mental walls he didn't know he was building started coming down, what it felt like to move from desperation and pressure around getting clients to a genuine sense of ease and openness, and the moment he realized clients weren't strangers on the internet but people already in his world who needed exactly what he had to offer.
He also shares what it was like to say yes to coaching in the first place — the resistance, the gifted session that opened the door, and why he now emulates the same approach James used with him in every conversation he has with a potential client of his own. By the time of this recording, Trey had already created two new clients — without a website.
If you've been telling yourself you need to have everything in place before you can start, Trey's story is a direct and warm challenge to that thinking.
If this resonated and you're ready to explore what's possible for you and your business, reach out to James at JMWightman.com.
Connect with Trey: linkedin.com/in/trey-monaco-35a7718a/
Connect with James: JMWightman.com
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