Be Willing To Disturb People For ...

Be Willing To Disturb People For The Sake Of Serving Them w/ Amrita Auer

You Are The Creator w/ James Wightman by James Wightman, Business Mindset & Men's Coach
E45
May 18, 2026
43:37

Episode notes

Amrita Auer was counting referrals with a colleague and the number alone stopped James in his tracks.

Amrita is a coach based in Geneva who works in French, English, and Italian, helping executives transition careers and people reinvent themselves at any age. In this conversation, she and James explore what it actually looks like to serve without holding back — why watering down what you see to protect someone's comfort is the thing that actually limits your impact, and how being willing to disturb someone lovingly and precisely is what creates the kind of transformation people want to tell everyone about.

They get into how Amrita builds a rhythm of conversation with people that creates space for change even in a five-minute exchange, why she gives just as fully in a free conversation as a paid one, and how catching someone's "hot words" — the language that lights up when something really matters to them — is how she opens people to possibilities they hadn't yet seen for themselves. She also shares her take on relationships: that they don't expire just because time has passed, and that every connection is simply at a different level — none of them lost.

If you've been holding back what you really see in the people around you, this conversation is a direct invitation to stop.

If this resonated and you're ready to explore what's possible for you and your business, reach out to James at JMWightman.com.

Connect with Amrita: amritaauer.com

Connect with James: JMWightman.com

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Keywords

coaching
Client Creation
You Are The Creator
James Wightman
Building Relationships
Personal Development
Business Owner Mindset
Disturb People To Serve Them
Generating Referrals
Serving Without Holding Back