Most coaches spend years chasing the next strategy, the next funnel, the next program. Margo George found one approach that worked in her first year of coaching and has trusted it ever since — and 11 years later, it's still how almost every client finds her.

Margo has been coaching for over a decade, training with some of the best in the world across multiple modalities. But more than any certification or technique, what's built her practice is a single consistent foundation: genuine relationships with nothing on them. No agenda. No manipulation. No need to get something from the person in front of her.

In this conversation, Margo and James explore what that actually looks like in practice — how she moves fluidly between a social conversation and a coaching one without forcing it, how she spots what's really going on beneath the probl ...