Episode notes
Most people walk into a conversation trying to be impressive. Julian Saad walks in genuinely curious — and that one difference has shaped everything about how he builds relationships and creates clients.
Julian is a coach who grew up traveling the world with his father, a self-made entrepreneur who handed him the best internship he could have asked for: at 14, Julian was put in a suit, flown to Lima, Peru, and spent 10 hours knocking on doors. Not to become a salesman — but to kill his shyness and learn how to be with people.
In this conversation, Julian and James explore what it actually looks like to build a coaching practice through genuine human connection — not funnels, not scripts, not tactics. Julian shares how he moves from a simple online comment to a voice note exchange to a real conversation without an agenda, how he enrolls people into their own lives before there's ever a coaching conversation on the table, and the story of a client who created the money he needed to work with Julian in seven days — because Julian committed him to taking one action first.
If you've been trying to figure out how to connect with people in a way that feels natural and actually leads somewhere, this conversation offers a masterclass in exactly that.
If this resonated and you're ready to explore what's possible for you and your business, reach out to James at JMWightman.com.
Connect with Julian: linkedin.com/in/julian-saad
Connect with James: JMWightman.com
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