Jim Long – Founder & CEO, Heritage Hotels &Resorts
Leaders of Enchantment – Episode 25

Jim Long is one of New Mexico’s most visionaryentrepreneurs—a 12th-generation New Mexican who has dedicated his life andbusiness to celebrating and elevating the culture, beauty, and spirit of thestate. As Founder and CEO of Heritage Hotels & Resorts, based inAlbuquerque, Long has built a portfolio of iconic properties that blendhospitality, architecture, and authentic storytelling rooted in New Mexico’sdiverse heritage.

He acquired his first hotel in 1992 and has sinceowned and operated over forty lodging properties across the U.S. In 2005, heformally launched Heritage Hotels & Resorts with a mission to preserve andadvance New Mexico’s unique cultural identity through design, food, art, andexperience. Today, the Herit ...