Welcome to the Land Use Lowdown, podcast from the Greenspoon Marder land use team where we will share updates and trends on land‑use policy, development, and litigation shaping our region.

In this episode of The Land Use Lowdown, Greenspoon Marder Partner Liz Somerstein sits down with Matt Levinson, Chief Operating Officer of O’Connell Goldberg, a leading PR and public affairs firm representing developers and builders across Florida. Together, they unpack the often misunderstood but critically important role that public relations plays in navigating land use and entitlement processes.

Matt shares insights from more than two decades of experience guiding developers through complex rezonings, land use changes, and politically sensitive projects. From why PR needs to begin before a single document is submitted under Florida’s broad Sunsh ...