Episode notes
Google created the Google Marketing Platform, a collection of analytics and advertising tools, to assist advertisers and marketers in organising, carrying out, evaluating, and optimising their online campaigns. Display & Video 360 and Search Ads 360 are the two primary products that are combined with other integrated tools and capabilities. Below is a summary of the main elements and functionalities of the Google Marketing PlatformKeywords
optimize 360analytics 360dv360sa360surveys 360