Digital Natives under the Microscope

Piotr Kwiatek, Ph.D., co-author of the article "Digital Natives under the Microscope: Social Media Entrepreneurial Intention and Capacity", in an interview with Jolanta Tkaczyk presents the concept of marketing generations and the idea of ​​digital natives, and answers the question why millennials in the Middle East and North Africa (MENA) region are the most disruptive consumers, learners, and citizens.