Most companies chasing a big growth target are solving the wrong problem. And the real constraint is usually hiding in plain sight.

In this episode of KPI Fireside, host Keith Norris sits down with John Hetherington, founder of We Deliver Your Vision and a process optimization consultant with more than 25 years of experience helping CFOs and COOs turn ambitious boardroom targets into measurable operational results. John started his career at Deloitte and Ernst and Young, leading large-scale finance transformation programs before building his own firm around one simple idea: find the single constraint holding your operation back, remove it, and prove the business result actually improved.

🔻 Why the first thing a company thinks is broke ...