Starting a new business is exciting—you pick a great name, file your registration with the state, and boom! You’re official. But here’s the catch: just because you’ve registered your business name with your state doesn’t mean you actually own the rights to that name. Using it with the public may even be trademark infringement. No joke! In this episode, I talk about the following issues:

✅The Business Name on Your Formation Documents vs. Trademark Rights: What’s the Difference?

✅ Don’t Let the State Let You Down: The Risk of Unintended Trademark Infringement (why state registration of a business provides ZERO assurance that

1. the name is available to you to use as a trademark, and

2. the registered name isn’t infringing someone else’s trademark rights.)

✅ Get Up to Speed: How to Clear and Protect Your Business Name ...