Episode notes
You put real effort into building something that helps people. So why does deciding what to charge feel like the hardest part? In this episode, Trish gets into the psychology behind pricing ... not a formula, not a number, but the thinking that gets you to a price that actually reflects what you're delivering.
This one hits differently if you've ever looked at what everyone else is charging and quietly wondered if your thing is worth as much.
Inside this episode:
- Why searching what everyone else charges is the wrong starting point and what the comparison trap actually costs you over time
- The three emotional patterns that keep women undercharging: fear, guilt, and the comparison spiral, and why all three tend to show up together
- What price actually signals to a buyer before they've read a single word of your description
- Why pricing something too low can work against the very people you want to help
- How anchoring works and why the order you present value versus price changes everything
- The one question that should be driving your price and how to use it to get to a number you can stand behind
- How pricing works differently for courses and digital products versus done-with-you and done-for-you services, and why that matters
"Charging isn't taking something from someone. It's signaling to them that what they're getting has real value."
Resources & Links
Take the free mini-course, Package What You Know: tlccreative.myflodesk.com/welcome
TLC Digital Dashboard: https://www.tlc-creative.com/tlcdigitaldashboard
Email Trish: trish@tlc-creative.com
Website: tlc-creative.com
Instagram: @tlccreativeagency
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