Aaron Witt - the man behind BuildWitt and one of the biggest names in the “Dirt World” - joins Jimmy for a wide-ranging conversation about construction, business, leadership, social media and where the industry needs to go next.

Aaron takes us back to working on the railroad, launching BuildWitt in 2017 and turning a passion for construction photography into a business and brand recognised across the industry. He explains why authentic content cuts through, why construction companies are struggling to attract people, and why better leadership, training and technology will be critical to moving the industry forward.

Jimmy and Aaron also get into the less glamorous side of business - running out of money, making bad decisions, managing people, building trust, staying consistent when motivation disappears and learning from things that si ...