Value Over Price: How Top Agents ...

Value Over Price: How Top Agents Protect Their Fee with John Stack & Nicole Qiu

Jellis Craig Elevate – Your Connection to Better Performance by Jellis Craig Education & Events
S1 · E5
Jul 20, 2026
34:55

Episode notes

In this episode, Andrew McCann sits down with John Stack (Director, Whitehorse) and Nicole Qiu (Partner, Manningham, Maroondah & Yarra Ranges) to discuss the importance of confidently upholding your fees in a competitive market.

John and Nicole share how they communicate their value, navigate fee objections, and maintain strong client relationships without compromising on commission. They explore why premium service deserves a premium fee and how confidence, consistency, and results can help you win more business.

This is a great episode to listen to if you are looking to strengthen your listing conversations, increase your confidence when discussing fees, and better articulate the value you bring to your clients.

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