Compass Conversations host Jared Klein sits down with Susie Adamson, Compass agent, process and systems coach, and former advertising and brand strategy professional, to discuss systems, marketing, database organization, virtual assistants, neighborhood farming, Three-Phase Marketing, and building a business with more focus and less clutter.

Key Takeaways

1. Read the Room

Susie shares how moving to the United States from Korea as a child shaped her ability to read non-verbal cues. That skill now helps her understand clients, anticipate concerns, and serve people with more empathy.

1. Use Strategy Before Tactics

Susie’s background in advertising and brand consulting taught her to start with the audience, the message, and the goal before choosing the marketing tactic. Her reminder is to know what makes  ...