Compass Conversations host Jared Klein sits down with Sarah Desamours of Compass Miami to discuss personal branding, PR, client service, pre-construction, database strategy, Three-Phase Marketing, social media, and building a business through authenticity and consistency.

Key Takeaways

1. Use Your Story

Sarah shares how her background in Montreal, marketing, finance, food, fashion, and blogging helped shape the way she built her real estate brand in Miami.

1. Create Your Own PR

Before she had a large marketing budget, Sarah used social media, LinkedIn articles, blogs, and speaking opportunities to position herself as a market voice. Her message is to stop waiting for permission and start creating visibility.

1. Know the Market

Sarah explains that strong market knowledge helps agent ...