A commercial radio breakfast show, without the commercials

Last year, Chris Evans was the presenter of the most listened-to breakfast show in Europe - The Chris Evans Breakfast Show on BBC Radio 2.

The BBC earns most of its money from a television licence fee, currently US$195 or so, which households in the UK have to pay if they have a television. This licence fee (and the sale of programmes to other broadcasters) pays for the whole thing - so there are no commercials or sponsor credits on BBC Radio 2: it’s entirely commercial free, and perhaps that’s why 14.6m people tune in every week.

Of course, that’s not entirely true. The BBC does a very good job of promoting its own services. Were they to spend money on similar advertising elsewhere, that would be a very high bill indeed. So there is plenty of promotion of new BBC television shows, and plenty of breathless interv ...