Jason Bagley - A single distracting client ended this business

When his business eventually ended, it took with it his cofounder relationship, best mate and group of friends from high school.

Jason Bagley's company, Firing Squad, started out as a project-based service business. But thanks to his ability to analyse the data, he pivoted to a more profitable product-based retainer model focused on email management.

Unfortunately for Jason and his business partner, the data can only point you in the direction you need to go, the rest is up to you. Jason landed an enticing client who would mark the downfall of his company with late payment, all-consuming work and the promise of shiny silicon valley like growth and venture capital.

Jason's story is one filled with resilience, recovery, and an unfortunate lack of focus as a single destructive client grew in scope but not in profit.

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