E33 - Mike Abel - How a failing client almost took down his ad agency

It's Not Over by Nic Haralambous
No matter how large your business is or how much experience you have leading, the threat of business death is always looming. When Mike Abel decided to pitch for the advertising business of the flailing retailer Edgars, he believed his agency could turn the retailer back into a profitable entity. Unfortunately, a change in leadership at h  ...  See more
Oct 10 2022