Episode notes
No matter how large your business is or how much experience you have leading, the threat of business death is always looming.
When Mike Abel decided to pitch for the advertising business of the flailing retailer Edgars, he believed his agency could turn the retailer back into a profitable entity.
Unfortunately, a change in leadership at his client lead to underhanded tactics, which threatened the survival of his business.
Mike Abel is a business leader with strong opinions, deep experience and the talent to back up his words.
In this episode of It's Not Over, Mike and I discuss pitching for business when you know you'll lose it, motivating a team that may lose their job and the morals and ethics of doing business with the right partners and clients.
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advertisinglayoffsleadership