In this episode of Into the Podverse, Tony Doe breaks down what this move really means for the future of podcasting. With Oprah’s content now set to span audio and video across platforms like Prime Video, Amazon Music, and Audible, the lines between podcasting and traditional television are starting to blur.

But this isn’t just about one deal; it’s about a deeper identity shift.

• Is podcasting losing its independence as big platforms take control?
• What happens when video becomes the default, not the extension?
• And in the race for scale, visibility, and monetisation… what gets left behind?

Tony explores the tension between growth and originality, examining how algorithm-driven distribution, brand safety, and platform economics are reshaping the medium. From the rise of video podcasts to the quie ...