Nigerian Podcasting After Podfest Naija

Podfest Naija recently brought the heartbeat of African podcasting to Lagos, but what happens after the applause fades? In this episode of Into the Podverse, host Tony Doe explores how to transition Nigeria’s podcasting scene from a "scattered" collection of creators into a robust, sustainable ecosystem. We dive into the critical need for data standardisation, professional training for backroom crews, and moving from a once-a-year event to a living network of regional meetups.

Key Takeaways:

• From Event to Ecosystem: Why Podfest Naija must be the start of a "living network" involving regular meetups and listening salons across Nigeria.
• The Power of Data: Why standardising podcast metrics (downloads, engagement, verified audiences) is essential for attracting brand sponsorships and proving impact to policymakers.
• Professionalising the Backroom: The industry needs more than just hosts; it needs a pipeline for editors, producers, and ad-ops managers to keep shows sustainable.
• Policy and Partnership: How the government’s recognition of podcasting as a "national milestone" can evolve into studio grants, tax breaks, and IP protection.
• Inclusion as Strategy: Why the future of the medium relies on representing Nigeria in "full colour," including regional languages and experimental formats.

Originally published on November 10, 2025.

Read The Transcript here.