Taking her life back from Cancer

This video features an interview with a woman who has built a career in market research while navigating life's challenges, including a personal battle with cancer.

Key Themes and Chronological Summary:

• Introduction and Background: The guest is a principal of a market research firm that has served major organizations for decades. Beyond her professional achievements, she is a 13-year survivor of triple-negative breast cancer.

This video features an interview with a woman who has built a career in market research while navigating life's challenges, including a personal battle with cancer.

Key Themes and Chronological Summary:

• Introduction and Background: The guest is a principal of a market research firm that has served major organizations for decades. Beyond her professional achievements, she is a 13-year survivor of triple-negative breast cancer.
• Life Beyond Titles: The guest describes herself as a mother, grandmother, wife, and "sister friend". She emphasizes that while people often see end goals and accomplishments, they do not always see the battles fought to achieve them.
• Professional Journey:
  • The guest and her business partner established their firm in 1991.
  • Operating in a male-dominated industry presented significant challenges and required overcoming systemic barriers to secure contracts.
• Personal Resilience:
  • The guest discusses navigating divorce after a 30-year marriage and finding strength in the aftermath.
  • She recounts being diagnosed with breast cancer in 2013, the same year she met her current husband. She credits her husband for his unwavering support during her treatment, which included a mastectomy, chemotherapy, and radiation.
• Insights on Market Research:
  • Market research involves understanding diverse human perspectives—including race, ethnicity, age, and gender—to help organizations make informed decisions.
  • The guest highlights that brands perform better when they take the time to understand their audiences through methodologies like focus groups, surveys, and mall intercepts.
• Advocacy and Purpose:
  • The guest discusses her commitment to community service, viewing it as a way to give back.
  • She strongly encourages others to be proactive about their health, emphasizing that early detection through mammograms is key.
• The Power of Storytelling:
  • The guest authored a book, Woman to Woman, which documents her life journey, including her cancer experience.
  • The process of writing the book, done through recorded conversations, was therapeutic and allowed her to share her authentic self.
• Conclusion:
  • Living in one's purpose means being authentic, staying present, and choosing to focus on building meaningful relationships rather than just accumulating professional contacts.
  • The interview concludes with the guest reiterating the importance of being true to oneself and proactive regarding health.