The daily practice of global marketing. Looking at the ongoing routines of global marketers.

Companies that succeed on an international level focus on the marketing they do on a regular basis. Be that effective presence in fairs, targeted use of platforms, or identifying pain points of specific segments. We speak to two founders of international companies on how to be effective as a matter of routine.Guests: Matthew Wismayer, Director, Pet Nutrition House; Sam Borg, Director/Chief Operating Officer, Bortex Group