Most coaches don’t sell their services by the hour. Instead, they typically create programmes or packages—such as three‑month engagements or six‑session bundles—tailored to client goals. However, to understand the earning potential of professional coaching, it helps to look at the equivalent hourly rates. These figures provide a useful benchmark for comparing how credential, niche, region, and years of experience influence income. So while your eventual offer may look like a bespoke package, the following ranges give a realistic, apples‑to‑apples view of how much ICF‑certified coaches charge across the world.