Podcast episodes

  • Season 2

  • How To Grow Your Audience


    How To Grow Your Audience


    5 Ways to Maximize Your Blog Audience Google has done an excellent job of indexing all the available content on the internet. As a result, when users search for something related to topics such as cooking, gardening, or home improvement, they will find a blog post about it almost immediately. If you want your blog to be found by Google users who are searching for information related to your topic and not just any old article about it, then you need to understand how Google indexes content and what you can do to help with that process as much as possible. Fortunately, there are also a number of ways in which you can improve your audience and drive more traffic to your blog. Let’s take a look at some effective methods that will help increase the visibility of your blog: Add Internal Links and Co-Occurring Words Google prioritizes content that exists on a single webpage over content that is split up and located on different pages. This is because Google thinks that the user would prefer to see the full article on one page, rather than being redirected to a different page for each paragraph of the article. When linking to other parts of your own content, make sure you use the relevant anchor text. If you have a paragraph about gardening, then link the word ‘gardening’ in the sentence where it makes sense to do so. This is a great way to get your content to rank for more keywords and drive more traffic to your site. Write Quality Content and Be Discovered Quality content is the most important factor in terms of how Google indexes and ranks your blog. This is one of the most important factors in bringing traffic to your blog, and not just from within your country or even continent. When writing blog posts, make sure that they are clear, concise and above all, helpful to your readers. After you’ve written your blog post, you need to make sure that it is discovered by Google so that it can rank it. If you are writing a tutorial that shows how to do something, you can add ‘step by step’ or ‘tutorial’ to the post title. This is something that you should be doing before you publish your post, in order to maximize your results and drive more traffic to your blog. Have Quality Content in Your RSS Feed Your RSS feed is visible in Google search results, so it’s important that you have high quality content in it. To do this, make sure that you include your best-performing blog posts in your RSS feed. This will help your less popular posts gain more exposure and will also help your more popular ones get even more exposure. When writing your RSS feed posts, make sure that you include keywords for the topics covered in your articles. This will help you rank higher for specific keywords, which will drive more traffic to your blog.