Artificial intelligence is everywhere, but how can business owners actually use it to grow their companies today?

In this episode of Happy Buyer Happy Seller, Shaun Thornton sits down with AI consultant, software engineer, and entrepreneur Rey Ortega, founder of Grotto Software. Rey shares practical, real-world ways businesses can use AI to improve efficiency, automate repetitive tasks, streamline workflows, and generate more leads without adding staff.

The conversation explores tools such as ChatGPT, Claude, Gemini, Perplexity, Apollo.io, AI-powered email automation, customer avatars, workflow optimization, and the future of AI in small business. Rey also explains why AI should enhance employees rather than replace them and provides actionable advice for business ...