How to NOT Execute Your Strategy (and what to do about it)

by Tim Ohai

“…on average, 95% of a company’s employees are unaware of, or do not understand, its strategy”

(From Harvard Business Review, October, 2005, by Robert S. Kaplan and David P. Norton)

Which begs the question: If so many people are not following the actual strategy, what are they executing?

The simple answer is that they are making up their own strategies. Or worse, they are undoing ...