A breathtaking photo on social media can inspire thousands of people to lace up their boots and head for the mountains. But behind the stunning landscapes and viral hiking videos lies a growing concern: more inexperienced adventurers are finding themselves in situations they are unprepared to face. In this episode, we explore the social media hiking boom, tracing how online influencers have transformed the outdoors into one of the most popular destinations for a new generation. We examine the rise in mountain rescues, the dangers of venturing into remote terrain without proper equipment or navigation skills, and why experienced rescuers are calling for a renewed emphasis on outdoor education. The story reveals that while nature offers extraordinary rewards for those willing to explore it, the most important gear any hiker can carry is not a camer ...