Embarrassment is the cost of entry

€425K raised. A Dragons' Den pitch. And a Steven Bartlett co-sign.

Amelia Miller, Co-Founder of ivee, the UK's leading AI upskilling platform , didn't build brand by waiting until it felt comfortable. She built it by showing up before she was ready, posting before it was polished, and getting her founder in front of the camera when everything in her wanted not to.

In a world drowning in AI tools and Silicon Valley noise, ivee cut through by doing something most SaaS founders refuse to do: embrace the embarrassment and build in public anyway.

No fluff. No theory. Just the raw playbook from a founder who pitched the Dragons, landed government backing, and proved that without a face behind the brand .........you're just a logo. 🔥