Episode notes
Why do simple website updates often take weeks instead of minutes?
In this episode of Growth Digger, Akanksha Dass, Director of Marketing & Communications at Growth Natives, sits down with Sumeet Rana, VP – Technology, to explore why marketing teams struggle with engineering-driven websites and how organizations can create a better balance between speed and stability. From website ownership and CMS limitations to modular design and faster release cycles, this conversation shares practical strategies for building websites that empower marketers without compromising performance or security.
In this episode, you'll learn:
✓Why marketing and engineering often work at different speeds.
✓website dependencies delay campaigns and experiments.
✓What makes a website truly growth- ready.
✓Ways to enable faster marketing execution without sacrificing stability.
🎧Listen in to discover how the right balance of technology, ownership, and processes can turn your website into a true growth engine.