Episode notes
What happens when buyers start researching through AI before ever visiting your website?
In this episode of Growth Digger, Akanksha Dass (Director of Marketing & Communications, Growth Natives) sits down with Abeer Aulakh (Director of Marketing & Communications, DiGGrowth) to explore one of the most important emerging topics in modern marketing: LLM Attribution.
As AI-powered tools increasingly influence buyer decisions, traditional attribution models based on clicks, form fills, and website visits are becoming incomplete. The conversation explores how CMOs can measure marketing impact when AI becomes part of the buyer journey—and how to answer the tough questions leadership teams and CFOs are starting to ask.
In this episode, you'll learn:
✓ Why traditional attribution models are becoming less effective in an AI-driven world
✓ How LLMs influence buyer decisions before prospects ever reach your website
✓ What CMOs should track and communicate to prove marketing impact
Whether you're a CMO, marketing leader, RevOps professional, or growth strategist, this episode will help you understand how attribution is evolving and what it means for the future of marketing measurement.