In this episode of the Growth Natives Podcast, host Taran Nandha (Founder & CEO, Growth Natives) speaks with Rukman Singh, Senior Director – Customer Success & Experience, about the shift from traditional CRM systems to modern Customer Experience Management (CXM) powered by real-time AI.

Discover how businesses are moving beyond managing customer data to delivering predictive, personalized, and seamless experiences that drive retention, expansion, and long-term growth.

🔍 In this episode:

✅ CRM vs CXM explained

✅ Role of real-time AI in customer experience

✅ Predictive personalization & proactive customer success

✅ How CXM becomes a true revenue engine

Customer experience is no longer a support function — it’s a competitive advantage.

🎧 Tune in to learn how intelligent experience ma ...