Social Media's Effect on Plant Marketing
Grow The Future by Melinda Knuth
Episode notes
Social media has become one of the most powerful tools in horticulture marketing. In this episode we'll discuss the ways social media has impacted communicating with consumers and how they respond.
Resources for the episode:
https://www.mdpi.com/2311-7524/4/4/32
https://jeh.kglmeridian.com/view/journals/jenh/42/2/article-p75.xml
https://journals.ashs.org/view/journals/horttech/30/6/article-p642.xml?tab_body=pdf
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Keywords
horticulturemarketingdecision-makingsocial media