

"A brand is what you want to be known for" and tips for tech marketing success with Kristi Melani, CMO of Telesign
Giant Leaps for Brandkind by Nat Lennox
S1 · E8
May 31, 2024
56:30
Episode notes
Kristi Melani is one of my favorite marketing leaders, as well as a professional mentor and friend. In this episode, Kristi shares her tips for creating alignment between marketing and other departments, driving demand, and creating a happy, productive marketing team. I hope you enjoy the episode!
Keywords
brand
marketing
podcast
start-up
social media
measurement
marketing investment
start-up business
CMO
tech
b2b marketing
start-up marketing 101
marketing leadership
brand investment
how to measure ROI
marketing ROI
Rebrand
Branding
Creative Leadership
How to brand
How to Rebrand
how to re-brand
agency life
in-house
marketing team
production
campaign creative
Kristi Melani
Telesign
fraud prevention