"How to guide your marketing activities toward revenue growth like a GPS" and other measurement musings with Mark Stouse, CEO of Proof Analytics
Giant Leaps for Brandkind by Nat Lennox
Episode notes
Everyone is talking about marketing measurement... all the time. That's because no one seems to have perfected it... or have they? In this episode, I meet with Proof Analytics CEO Mark Stouse to talk about how we should be viewing our marketing metrics, and how they can be used to predict future revenue results. I hope you enjoy this very analytic episode!
Keywords
brandmarketingpodcaststart-upsocial mediameasurementmarketing investmentstart-up businessmillennialCMOtechb2b marketingb2c marketingstart-up marketing 101marketing leadershipbrand investmenthow to measure ROImarketing ROIRebrandBrandingCreative LeadershipHPHewitt PackardHewlett-Packard CompanyHewlett PackardHewlett-Packard