"Everything in marketing is an experiment" and exactly how to measure marketing ROI with Pranav Piyush, CEO of Paramark
Explicit
Giant Leaps for Brandkind by Nat Lennox
S1 · E2
Apr 13, 2024
42:48
Episode notes
Pranav Piyush is a tech marketing leader-turned-founder. In this episode, we discuss breaking down marketing silos, the three ingredients needed for a successful marketing team, and how to think about ROI — from brand to performance and back again.
Keywords
bill.com
invoice2go
tech
b2b marketing
b2c marketing
start-up marketing 101
marketing leadership
brand investment
how to measure ROI
marketing ROI