Welcome to Giant Leaps for Brandkind, the podcast that dives deep into brand-led growth with your host, Nat Lennox. As a seasoned B2B tech marketer with experience spanning various industries, Nat kicks off the show by sharing her journey with branding, dating back to the early 2000s when iconic figures like Paris Hilton and Kim Kardashian were making the waves in the world of hyper-branded marketing.

In a world where brand influences our daily purchasing decisions, from small buys to multimillion-dollar investments, Giant Leaps for Brandkind explores the profound impact of brand on consumer behavior and business success. From the rise of social media influencers to the strategic branding efforts of leading tech companies like Upwork and Twilio, Nat examines how companies are leveraging rich brand experiences to drive growth and foster cust ...