Episode notes
🔥 Getting to Hell Yes! in Selling with Darcey Forbes, Head of Real Estate Operations at Renew 🔥
The biggest overlooked revenue opportunity in multifamily? Lease renewals. Operators focus on filling vacancies, but what about keeping the residents you already have?
Darcey Forbes has spent 25+ years in multifamily and is on a mission to redefine resident retention. Through Renew, she’s tackling the 50% industry turnover rate and helping operators close the renewal gap with automation, data, and better resident engagement.
🎧 What you’ll learn in this episode:
✅ The hidden costs of NOT focusing on renewals (spoiler: it’s costing you thousands!)
✅ Why residents leave
Keywords
MutiFamilySales