In this episode, we sit down with Eve from ProtectaPet to talk about what it really means to build a business driven by innovation.

What started as a solution to keep their own cat safe quickly evolved into a first-of-its-kind company, after a homemade chicken wire setup failed to withstand the British weather. Eve shares how that initial idea grew into the innovative pet protection solutions ProtectaPet is known for today.

We discuss the emotional connection families have with their pets, why safety and peace of mind matter so much to pet owners, and how being the original in a growing market has positioned ProtectaPet as a leader others look to follow.

Eve also opens up about running a business alongside her partner Simon, the ...