Ep 23: Strategies for Meaningful Member Engagement to Simplify Healthcare Complexities Part 2
Despite healthcare’s critical importance, the intricate nature of insurance plans and healthcare information can often leave individuals feeling adrift. A recent Bend Financial report found that 56 percent of respondents felt “completely lost” when trying to understand health insurance, with even higher rates among people on a family member’s job-based insurance (75 percent) or those on COBRA (68 percent). The solution? Engagement. In this episode of the Future Healthcare Today podcast, host Lucas Hunsicker engages in a discussion with Rousseau Kluever, Director of Product, Healthcare Guidance, at Zelis, to explore innovative strategies for bolstering meaningful member engagement. From personalized solutions, which incentivize proactive health actions, to the importance of an omni-channel strategy that meets members where they are, Kluever emphasized the necessity of a member-centric approach. By prioritizing personalization and accessibility, he explained how healthcare organizations can empower individuals to focus on their health goals without the burden of navigating the complexities alone. As the conversation unfolds, it is evident that the future of healthcare lies in these personalized experiences, seamless interactions, and genuine support for members. By embracing innovative approaches and leveraging technology to its fullest potential, healthcare organizations can foster deeper connections with their members and ultimately enhance the quality of care delivered.
