Founders Unplugged

by Greg McCallum

Founders Unplugged is a web series capturing raw, unedited casual conversations with startup founders from all over the world.

I am your host, Greg Mccallum, Founder of ThinkWork providing Pay-As-You-Scale Commercial Advice to startups worldwide, Fractional Chief Commercial Officer & Angel Investor.

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Podcast episodes

  • Season 2

  • S2 E25 Founder & CEO of Story Scale; Nick Raeburn

    S2 E25 Founder & CEO of Story Scale; Nick Raeburn

    Get ready for an engaging discussion with Nick Raeburn, Founder and CEO of Story Scale, in this episode of Founders Unplugged. As a social selling consultant and video coach, Nick is dedicated to helping companies realize their full potential. His expertise enables organizations to craft strategic social media strategies that empower employees to become creative content creators. Nick Raeburn is the creative force behind Story Scale, a company dedicated to helping businesses find their collective brand voice and generate revenue through storytelling and employee engagement. With his expertise in social selling and video coaching, Nick empowers companies to tap into their employees' creativity and turn them into content creators. By fostering a sense of play and imagination, Nick helps his clients build stories at scale and create a lasting impact. In this episode, Nick and I dive deep into the world of storytelling, employee empowerment, and the future of business growth. Here are some of the key topics we explore: The power of storytelling in building a strong brand and connecting with customers. The importance of employee empowerment and how it can drive business success. The trend of building companies with a flat organizational structure and the benefits it brings. The role of social media in creating a strategic social selling strategy. The impact of technology on content creation and the accessibility of tools for building digital products. The concept of personal branding and how it can help individuals stand out in a crowded market. The transformational journey of entrepreneurs and the highs and lows they experience along the way. The value of shared values in building connections and relationships with customers and employees. The future of business growth and the role of creativity and adaptability in staying ahead. And lots more! Join us for this insightful conversation as we uncover the secrets to building a successful business through storytelling and employee empowerment. Don't miss out on the valuable insights shared by Nick Raeburn, the mastermind behind Story Scale. Hit that play button and let's dive in! Connect with Nick on LinkedIn: Want to know about me and ThinkWork? #foundersunplugged #founderstories #startupfounder #techstartups

  • S2 E24 Co-Founder & CEO at Phantom Technology; Farbod Shakouri

    S2 E24 Co-Founder & CEO at Phantom Technology; Farbod Shakouri

    Welcome to another exciting episode of Founders Unplugged! In this episode, I had the pleasure of chatting with Farbod Shakouri, the brilliant Co-Founder & CEO at Phantom Technology. Join us as we dive into the fascinating world of AI-powered wearables and the future of human interface technologies. In this episode, we sit down with Farbod Shakouri, the Co-Founder & CEO at Phantom Technology, an AI startup based in Cambridge, UK. Farbod's background in games technology and his passion for mixed reality solutions led him to create Phantom Technology, which is focused on developing the next generation of human interface technologies. With the recent advancements in AI and generative AI, Farbod and his team are exploring the potential of wearables, particularly smart glasses, to revolutionize the way we interact with the world around us. During our conversation, we cover a wide range of topics, including: The inspiration behind Phantom Technology and the journey that led Farbod to co-found the company. The role of AI in wearables and how it can enhance the utility and user experience of devices like smart glasses. The exciting possibilities of generative AI in real-time augmented reality and its potential to create infinite value and solutions without the need for building specific applications. The future of AI-powered wearables and the challenges and opportunities in the industry. The impact of AI on various sectors, such as healthcare, industrial kitchens, and even space exploration. The advancements in virtual reality and augmented reality devices, including the Meta Quest 3, and their potential to create immersive and realistic experiences. The importance of individualization and specialization in AI models like Cassie, Phantom Technology's AI assistant, and how it can be tailored to specific industries and facilities. Join us for this thought-provoking conversation as we explore the intersection of AI, wearables, and the future of human-computer interaction. Don't miss out on the insights and expertise shared by Farbod Shakouri, the visionary behind Phantom Technology. Connect with Farbod on LinkedIn: Check out Phantom Technology here: Want to know about me and ThinkWork? #foundersunplugged #founderstories #startupfounder #techstartups

  • S2 E23 Founder & CEO of Founder + Lightning; Matt Jonns

    S2 E23 Founder & CEO of Founder + Lightning; Matt Jonns

    In this episode, our host Greg Mccallum sits down with the brilliant Matt Jonns, Founder & CEO of Founder + Lightning, a venture studio that partners with non-technical founders to build their tech companies. Matt's unique background as a founder who doesn't code, gives him valuable insights into the challenges faced by non-technical entrepreneurs. In this episode, we cover the following topics: Matt's journey from taking over his family's analog music instrument business to digitizing it and founding Founder & Lightning. The importance of having a clear vision and effectively communicating it to others. The role of the founder in the company and how Matt operates as the CEO. The challenges faced by founders in the commercial side of their businesses and the need for a balance between technical and commercial expertise. The unique business model of Founder & Lightning, which involves discounting fees in return for equity and their recent pivot to directly investing in the companies they work with. The significance of community engagement and the role of founders in reaching out to a wider audience. The impact of digitization on startups and the opportunities it presents for building sustainable companies. Matt's perspective on the future of Founder & Lightning and their focus on digitalization and diversity. Join us for this insightful conversation as we delve into the world of non-technical founders, the challenges they face, and the strategies for building successful tech companies. Don't miss out on this episode of Founders Unplugged with Matt Jonns, Founder & CEO of Founder & Lightning! Connect with Matt on LinkedIn: Check out Founder + Lightning here: Want to know about me and ThinkWork?

  • S2 E22 Founder & CEO of DealerDoc; Richard Hannaford

    S2 E22 Founder & CEO of DealerDoc; Richard Hannaford

    In this exciting episode of Founders Unplugged, join host Greg Mccallum as he sits down with Richard Hannaford, Founder & CEO of DealerDOC, to delve into the fascinating journey of this resilient entrepreneur. Richard discusses the challenges he faced; from dropping out of school to finding his way in the military, the pivotal moments that shaped Richard's character and instilled in him a drive for personal growth and success and the transition from serving in the military to becoming a top-performing salesperson in the automotive industry. Get ready for an insightful conversation that covers a range of topics, including: Resilience and Overcoming Challenges: Richard shares his personal story of resilience, drawing inspiration from his father's experience of running a business despite facing multiple heart attacks. Discover how he bounced back and found success in the face of adversity. The Importance of Authority and Purpose: Greg and Richard delve into the significance of having an authority figure who commands respect and guides individuals towards their goals. They discuss how purpose-driven leadership can make a significant difference in the success of a startup. The Pitfalls of Assumptions in the Motor Trade: Richard and Greg explore the common assumptions made in the motor trade industry and how they can hinder growth and success. They emphasize the need for businesses to adapt and evolve their sales strategies to meet the changing demands of customers. Incremental Changes for Massive Impact: Richard highlights the power of making small, incremental changes within a business to achieve significant results. Discover how these changes compound over time and can transform the overall performance and success of a startup. The Value of Best Practice Sharing: Greg and Richard discuss the importance of sharing best practices within a sales team. They emphasize the need for sales managers to extract the best practices from top performers and share them with the rest of the team, fostering a culture of continuous improvement. Analysing the Business as a Whole: Richard emphasizes the importance of analysing a business in its entirety, rather than focusing on isolated parts. He shares examples of how looking at different areas of a business can lead to a better understanding of its overall performance and potential areas for improvement. Creating a Solid Business Model: Greg and Richard discuss the pitfalls of relying solely on a few top performers within a business. They highlight the importance of building contingencies and creating a solid business model that doesn't solely rely on a select few individuals. Adapting Sales Strategies to Changing Customer Expectations: Richard and Greg emphasize the need for businesses to constantly adapt their sales strategies to meet changing customer expectations. They discuss the importance of understanding how customers buy and tailoring sales approaches accordingly. Join Greg Mccallum and Richard Hannaford in this thought-provoking episode of Founders Unplugged, as they explore the journey of an entrepreneur who has overcome adversity and embraced innovation to revolutionize the motor trade. Don't miss out on this inspiring conversation that will leave you motivated and ready to take on new challenges in your own entrepreneurial journey. Connect with Richard on LinkedIn: Check out DealerDoc here: Want to know about me and ThinkWork?

  • S2 E21 Founder & CEO of Canopey; Thomas Panton

    S2 E21 Founder & CEO of Canopey; Thomas Panton

    In this episode, our host Greg Mccallum sits down with Thomas Panton, the Founder & CEO of Canopy. Get ready to dive into the world of sustainable shopping and learn how Canopy is revolutionizing the way we shop for ethical and eco-friendly products. Here's what you can expect from this episode: Thomas Panton shares his journey from working with environmental organizations to founding Canopy, a platform that connects consumers with verified ethical brands. Discover how Canopy is making sustainable shopping convenient and accessible for everyone, addressing the challenges of greenwashing and providing evidence-backed green claims. Learn about Canopy's unique position in the market, supporting startups and vendors by promoting their products and helping them gain traction. Gain insights into the importance of behavioural change and how Canopy is making it easier for consumers to make better choices without sacrificing convenience. Explore the broader impact of Canopy and other innovative startups in the climate tech space, and how they are collectively driving change and putting pressure on governments. Join Greg and Thomas as they discuss the challenges and opportunities in the sustainable shopping industry, and how Canopy is leading the way towards a more sustainable future. Don't miss out on this enlightening conversation! Don't forget to like, subscribe, and share this episode with your friends and colleagues who are passionate about sustainability and ethical consumerism. Together, we can make a difference! Connect with Thomas on LinkedIn: Check out Canopey here: Want to know about me and ThinkWork?